Inside stuff of Prophet Muhammad PBUH was kept to display for the people living in Saudi Arabia. Government of that country wanted people to watch the Holy things of beloved Prophet PBUH. The video was watched by thousands of people through the internet. Social media has enabled people to watch and share the precious things that were used by Prophet PBUH.
Many Muslims from all over the world had gone there to witness it and then make a video of it. The video was made by them and was then shared on the social media. Social Media has provided opportunity to many Muslims who could not get the chance to go and witness there personally.